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SEO Marketing Strategies

6 SEO Mistakes You Must Avoid

You’ve worked hard to build your website, sales funnel and you are ready to enter the world of SEO for massive traffic. Play your cards right, and you will be rewarded with tons of steady passive traffic from organic searches. Mess it up, you’ll be penalized and slapped by the Almightly Google. That being said, here’s 6 SEO mistakes you must avoid at all costs.

Mistake #1 – Overuse of keywords. I can’t stress the importance of this enough. Having too much keywords sprinkled throughout your site can lead to your site coming off as “spammy” by Google and you will be punished.

Mistake #2 – Link farming. Getting a bunch of low quality back links from other sites only says one thing – Your site is of low quality. Always strive to get high quality back links from authority sites.

Mistake #3 – SEO Softwares – These are the banes of SEO. Google does not approve of any dodgy software that claims to boost SEO, get you a bunch of backlinks or write articles for you.

Mistake #4- Blackhat SEO techniques. These stuff have been coined in the early internet marketing days. Back then they were useful, now they have been shunned by Google and anyone caught using it will be severely punished and be banned from being found on the search engines.

Mistake #5 –No social interactions. The world is interconnected now, and the almightly Google recognizes this by now rewarding people who include social interactions into the mix. Get people to connect with you via blog commenting, social sharing and other stuff if you want good SEO.

Mistake #6 – Too little content. Typically, you need at least 100 blog posts before your website can be found on Google significantly. If you lack the content, it’s time to get your mojo on.

Baby Steps To Good SEO Practices

As we all are already aware of, Search Engine Optimization or SEO, is the art of getting your website or blog on the front page of Google Search for specific search terms. In this article, I will cover a couple of basic SEO steps which you can learn and apply to your online business instantly.

Keywords and keyword phrases. Keyword phrases are niche specific words that people search for. For example, a keyword could be something like “dog training” (2 keywords). A keyword phrase is a short phrase which contains the keywords you are targeting such as “house training for dogs”. Basically, you want to target these high search volume keywords and key phrases and use them in your blog posts or article frequently.

Your job is to find a right balance in keyword density. If you overuse keywords in your website, your website will come off as spam by the search engines. Try to keep density within 2-3% to be safe.

Are you the Authority site on the net? In general, Google gives pages with lots of quality back links, high traffic volume and social interactions such as blog comments a good page ranking. These kind of sites are referred to as “Authority sites”. Your job is to make your website become the authority site by adopting good SEO practices.

Tips for writing – As a general rule of thumb, include your keyword inside the title and on the first paragraph of the body. Whenever possible, bold or italicize the keyword or key phrase that you are targeting.

Finally, you should fill up your website with good, relevant content as the Google spider crawlers are getting smarter and smarter at picking up what’s fluff and what’s not. Adopt these good SEO practices and you’ll be on your way to tons of traffic.

SEO: What is it and how does it work?


SEO is also known as Search Engine Optimization, which means optimizing your web site or website’s content so that they can be found easily on search engines by people searching for specific terms easily. It is basically the art of getting your page found on the largest search engine in the world – Google.
Google ranks pages in terms of page rank and search term competitiveness. Typically, pages with high page ranks have high traffic flow, many social interactions such as blog comments and also many authority back links flowing into the website. The more competing websites for a particular search term, the harder it is to get your website on the front page of Google.
As we all know, getting your website on the front page of Google for high volume search terms is the key to getting tons of free traffic. Keyword or keyword phrase research often is done to determine the high volume search terms and advertising competition. Your goal is to find keywords with high search volume but low competition and blast SEO.
Here are some examples of SEO: Sprinkling keywords and keyword phrases in your website’s content. Normally, you would target a 2-5% keyword density for your website. Getting back links from authority sites of similar niches (pages with high PR and traffic volume),and using keyword phrases as anchor text links.
Essentially, a well SEO optimized website can easily be found on Google and will benefit from free traffic from search engines. Some marketers even go to the extent of hiring SEO experts or SEO copywriters to optimize their websites as the returns from the traffic often outweigh the costs of hiring these experts.
In summary, SEO can be easily learnt and applied in your online business platforms. The key to SEO success is to provide highly targeted, relevant content to your readers and Google will reward you.

Sneaky “Legal” Tricks For Jumpstarting Your SEO

SEO has been the talk of the town among online marketers. The importance of SEO in getting you tons of free, highly targeted organic search traffic must not be overlooked. Let’s look into some pretty cool legal and Google friendly SEO tricks to get your website SEO juice pumped.

You must try networking with other marketers. The fastest way to jumpstart your SEO juice is to network with other marketers in similar niches, such as by stopping and asking them for a link exchange. You can even offer to pay a fix amount to have your link posted on the front page of their website.

Getting backlinks through Twitter – Recently, Google has announced that Twitter will now be a form of credible back links, so the more people you get on the net talking about your website, the more SEO happy juice you will get.

Optimizing your images. People say that images don’t contribute to SEO because Google spiders can’t crawl it. Rubbish, I say – You can add captions, alternative text and descriptions to your images and use keywords to optimize.

Organize, organize, organize! If you’ve tried blogging platforms such as Blogger and WordPress, you’d realize that you can categorize and “tag” your posts. These are great for boosting your SEO juice, so make sure you organize your web content accordingly.

Get your readers to interact on your blog. Social interactions are an important part of SEO now. Even giants such as Google have a new concept called “+1” similar to Facebook “Likes”, which by the way is also a form of social interactions.

In short, applying these short tips can have a huge impact on your SEO efforts. This combined with good SEO practices can ensure you a steady flow of free traffic.

Sneaky “Legal” Tricks For Jumpstarting Your SEO

SEO has been the talk of the town among online marketers. The importance of SEO in getting you tons of free, highly targeted organic search traffic must not be overlooked. Let’s look into some pretty cool legal and Google friendly SEO tricks to get your website SEO juice pumped.

You must try networking with other marketers. The fastest way to jumpstart your SEO juice is to network with other marketers in similar niches, such as by stopping and asking them for a link exchange. You can even offer to pay a fix amount to have your link posted on the front page of their website.

Getting backlinks through Twitter – Recently, Google has announced that Twitter will now be a form of credible back links, so the more people you get on the net talking about your website, the more SEO happy juice you will get.

Optimizing your images. People say that images don’t contribute to SEO because Google spiders can’t crawl it. Rubbish, I say – You can add captions, alternative text and descriptions to your images and use keywords to optimize.

Organize, organize, organize! If you’ve tried blogging platforms such as Blogger and WordPress, you’d realize that you can categorize and “tag” your posts. These are great for boosting your SEO juice, so make sure you organize your web content accordingly.

Get your readers to interact on your blog. Social interactions are an important part of SEO now. Even giants such as Google have a new concept called “+1” similar to Facebook “Likes”, which by the way is also a form of social interactions.

In short, applying these short tips can have a huge impact on your SEO efforts. This combined with good SEO practices can ensure you a steady flow of free traffic.

The difference between onsite SEO and offsite SEO

SEO or search engine optimization, when used correctly can get you tons of free organic traffic from the almighty Google. When it comes to SEO practices, there are two main categories – Onsite SEO and offsite SEO. In this article I will explain the differences between the two and how you can target both of them.

Onsite SEO means optimizing your website or blog internally to boost your page ranking. There are many ways to do this – keyword optimization, onsite linking among posts and pages, using anchor text links, tagging posts, alternative text for images etc. Keyword density is an important factor as excessive use of a certain keyword can make you penalized.

Fully optimizing your website content is a pre-requisite for good SEO points but it won’t be enough, you’ll have to incorporate off-site SEO methods together in order to be ranked higher in Google.

Offsite SEO involves getting back links from various sources on the internet which does not belong to your website. Back links are basically people from other websites linking to your website. The higher quality the back link, the more Google juice you will get. People sharing your website on social networks and talking about your website also constitute as offsite SEO.

You can get a variety of back links from many credible sources such as other people’s blogs (of the same niche), Twitter, web 2.0 pages such as Hub pages and Squidoo, and even YouTube.

In summary, the key to getting high placement on Google’s search engine and successfully using SEO is to have good onsite SEO and offsite SEO. The internet has evolved from an information providing hub to a place of online social interactions which can be seen through social media sharing, blog commenting and reviews.

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